na-ucz sie

Posted in 1 by magdalena b on Styczeń 6, 2010

oto mail jaki dostalam dzisiaj od znajomej projektantki, dotyczacy wykladu pt „Buisness of Fashion”. Jezeli jestescie zainteresowani stworzeniem swojego biznesu zwiazanego z moda to na prawde warto sie tam pojawic. POLECAM!!!

The Business of Fashion

A Master Class at The Royal College of Art

Free admission
For London-based, owner-designers and managers of fashion businesses

The course is led by Dr Neri Karra, leading academic in fashion entrepreneurship

Featuring guest speakers Amanda Wakeley, April Glassborow, Harvey Nichols’ Womenswear Buyer and Miriam Lahage, online fashion expert

Thursday, 14 January 2010, 10am – 5pm

Royal College of Art, Stevens Building, Jay Mews, London, SW7 2EU

Doors open at 9.45am

Working in the fashion industry can be fast, glamorous and exciting.  But unless designers have an understanding of the strategies, tools and management techniques involved in building and managing a successful fashion firm, they are unlikely to see their talent turn into a successful, sustainable business and benefit from the fun, glamorous aspects of the industry.

The British Fashion Council and Design London*, as part of its Design Connection programme,  have partnered to bring you The Business of Fashion, a  master class that will equip your fashion firm with some basic but powerful business tools that can help you develop and grow your business.  It is a great opportunity to take a fresh look at your label through the lens of business and to meet other fashion business owners.


10.00   Arrival, registration and coffee

10.30   Welcome and introduction to the business of fashion

11.00   Running a successful fashion business: the reality! – Amanda Wakeley

11.45   Break

12.00   Differentiation and branding in fashion

12.30   Supply and distribution: a case study

13.15   Lunch

14.15   Selling to retail – April Glassborow, Harvey Nichols

15.00   Break

15.15   Fashion goes online – Miriam Lahage, ex-CEO of and

ex-VP of TJX Group (TKMaxx)

15.55   Comfort break

16.00   Panel discussion including Q&A

16.45   Wrap up, Designing Demand briefing and close

17.00   Drinks reception and viewing of RCA School of Fashion & Textiles interim show

There are limited places at this master class for small and medium-sized fashion businesses within the M25. To book your place visit .  Places are limited.

Note: you must have a London base and under 250 employees to be eligible for this event. Sole traders and other ‚micro businesses’ are welcome.

Please do consider joining us on 14 January.  Hope to see you there!

All the best

Belinda Abbott


Royal College of Art / Imperial College London

T 020 7590 4297 / E

Design London, Imperial College Business School, Tanaka Building, Exhibition Road, South Kensington, London, SW7 2AZ

Design London is proud to be a delivery partner for Designing Demand ( and its complementary programme Design Connection (  These programmes are supported by the LDA and are therefore free to London-based SMEs.



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